I believe that the shape of a successful product is hiding inside human behaviour and have spent much of the last decade leading research that prepares companies and state institutions for innovation of their product and service systems.

This work results in more than reports. I help guide client teams as they turn insights from research into concrete, measurable improvements to products and services.

When the web emerged as a mass medium, I helped pioneer some of the first online workspaces, content management systems and editorial strategies for real-time, global publishing. I have since played a leading role in the creation of highly successful websites, online workspaces and documentation systems, campaigns, toolkits and other products and services for clients including Akzo-Nobel, the United Nations Development Program, Heineken, the City of Amsterdam, the Netherlands Council for Health and Society and the Knowledge Centre for Child and Adolescent Psychiatry.

I currently lecture at the Amsterdam University of Applied Sciences on content delivery and cross-border design and am creating a new service design course for the Hotel School the Hague’s MBA program, where I also lecture on the subject.

In addition to my work in research for design, I write and translate in Russian, Dutch and English and have contributed to many innovative publications. Most recent are ‘The Stamp,’ a graphic novel based on the history of a Dutch family, and the book ‘War is War - the Letters of Nikolay Yassievich’ a collection of war letters of a Soviet Russian artist, which I translated and annotated.