Redesign of leading Dutch-language resource on funeral and death care
Complete re-design of the leading information resource of the Netherlands on funeral and death care, including expert question and answer services, register of businesses and over 600 core content items. The re-design made the site transparent and user-friendly and reinforced this online business's leading position in its sector. Among other things, the content has now been consolidated offline in a dynamic archive which can be used to generate new products in both print and interactive channels.
RESULTS
- More than 50 % increase in KPI's including unique visits and time on page in the first year after launch
- Two new spin-off businesses
- Agreements for new expert columns and expanded content
- Hundreds of positive responses from users with concrete suggestions to expand and optimize the content
- Increase in click-through to advertisers
SERVICES
- Complete content analysis of existing site of more than 600 pages and upwards of 12,000 content items.
- Strategic communication brief with guidelines for conveying proposition to main target groups
- Ethnographic interviews with 12 potential end-users about their experience with funerals
- New information architecture for entire site
- New interaction design, including new structure for 600-plus core information items
- User test scenarios
- Participation in and evaluation of user tests
- Rapid prototype tests using wireframes
- Editorial and content management guide, including spreadsheet tools and page templates
- Training for new editorial team
- Copywriting and editorial work on core texts
- Interviews and consultation with subject matter experts
Project Information
Link: Uitvaart.nl
Contact person: Peter van Schaik
CEO, Uitvaart.com BV
Testimonial
With his enormous professional knowledge and endless hunger to know about all the developments in his profession, Jim Boekbinder can enable his clients to excel. He often goes 'beyond the call of duty' in his work, and this makes him a valuable contributor for anyone who is busy with internet strategy in general and content strategy in particular.